- Bidding: ATT, Cox Communications, Echostar, Frontline Wireless, Google, Leap Wireless, Verizon
- Not bidding: Comcast, DirecTV, Sprint Nextel, Time Warner Cable [also T-Mobile]
Of the remainder:
- Google is trying to reshape the wireless industry by its bidding, even though the WSJ thinks it has no intention of winning.
- The relatively small Leap Wireless is seeking to grow its spectrum footprint after fending off the hostile takeover by Metro PCS.
- My former business associate Tom Evslin has criticized the plans of the highly political Frontline Wireless team, for trying to get its spectrum under the guise of "public safety."
- Only one of the three major cable TV companies is bidding, which means they’re not worried about the telco quadruple play competing with their triple play offerings.