Mike & I are trying to finish up the iPhone paper. To make it interesting to a broader audience, we set the iPhone into a broader context.
As part of that, I wanted to make a comprehensive list of how a mobile phone creates value. For analytical purposes, I wanted to categorize it by where the value is created in the value network, not the modality for how that value is accessed (e.g. a web browser vs. a client-side app).
The 1983 AMPS carphones were sold as a direct PSTN replacement, but phone users now more than just talk. Here’s my first cut at a list of the beyond-PSTN value:
- other communications, like SMS, IM, e-mail, videoconferencing
- commercial content: news, maps, movies, music, ringtones from places like Disney, ESPN, or Fox
- user-generated content, both blogs and user-generated websites
- computing: anything you’d add to a computer or PDA
- e-commerce: conducting a transaction online