In among the various announcements this week at Nokia World (including the N97 and completion of the Symbian purchase), was the third installment of the Nokia Maps saga.
Yes, location-based services will be crucial to the success of mobile devices and services. And the Nokia approach seems to acknowledge that its customers use both handsets and PCs, and that it needs to seamlessly support both. However, Nokia is going head to head with Google and Microsoft (not to mention Yahoo and AOL’s Mapquest).
Overall, Nokia’s corporate strategy seems to emphasize the value of internalizing and integrating rather than partnering and using open innovation. So the challenge from investors will be to demonstrate that owning mobile hardware, software and services (while competing with operator-owned services) creates more value than buying the pieces on the open market (or letting its customers choose the best technology for their needs).